mundo sem muros
CONTEXT
Mundo sem Muros is a producer of inspiring content for digital platforms and social media. The focus of the content offered is always related to travel with a strong bond with nature.
brand purpose
Our purpose is to inspire people to constantly renew their contact with nature as we believe in its transforming and healing power.
idea
From the definition of a strong and unique purpose, we created a poetic and inspirational manifesto that guided the new brand positioning guidelines and also enabled the creation of new content from its excerpts, generating engagement, inspiring the public and making the brand’s essence very clear.
solution
From the brand positioning project, we portray the pioneering and adventurous spirit of people who value the path more than the destination in a dynamic, young and bold project. To make so, we used colors of the company universe (fog, night, sun, leaf) together with a striking graphic language with torn paper representing a horizon with mountains.
